The Wilma Nobody Talks About
Would You Travel To A Foreign Country and Start A New Business?
Wilma Schumann was a mom, immigrant, female entrepreneur, and visionary creator. She fought cultural and language barriers even once being kidnapped over company money!
This story would have Hollywood calling for the movie rights.
She left a war-torn country where her country's own police and soldiers couldn’t be trusted and headed for the USA.. Faced with incredible culture shock, she did what most of us would do… use her existing skills to find work. It wasn’t that easy.
Don’t Need To Impress Men
The 1980s was a massive revolution for skincare. Hot on the heels of the Women’s Liberation movement, most women were opting for a natural look, rather than just getting ‘done up’ to impress men.
When Wilma Schumann landed in the USA, she poured her heart into helping clients rediscover the beautiful, glowing skin they were born with. She was formally trained in German medical skin care, and products available in the US were not even close to the quality and results she was used to.
When she opened her first clinic in Florida, she imported all of her skin care supplies, tools and esthetic equipment directly from Germany.
A Crusade For Professional Skincare
Wilma had to fight the Florida State Board to create an esthetic licence for skin care professionals, and was the first approved! That tiny step paved the way for much more.
Many of the medical grade skincare products she imported had limitations and harsh chemicals, so she took it a step further and with the help of medical scientists in Europe created a new line based on botanicals and earth sourced ingredients.
Wilma Fought The Glass Ceiling
As a female entrepreneur in the 80s and 90's, she faced so many obstacles. None of them stopped her from building an incredible line of products to help women look and feel their best.
When she retired, the family took the reins to keep these life-changing products on the shelf. They continue to offer honest results that boost confidence and self esteem, just as Wilma Schumann dreamed of.
Healthy & Beautiful Skin is Our DNA!
Wilma's Fearless Innovation Helped Create Simple, Effective and High Quality Products
...and they're still on the shelf at Stores, Beauty Spas, Salons and Clinics worldwide.
If you’d like to try a mix of proven, organic European compounds infused with modern innovations… one formulated by scientists and clinically tested, you’ve got to try DNA Replenish Serum!
Trusted by dermatologists, estheticians, and celebrities around the globe, this product harnesses the power of nature and science to repair, restore and transform.
Here's something Wilma Schumann used to say on a regular basis:
"Nothing makes a statement like beautiful skin."